Google Gambling Application

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Google gambling application online

Google, perhaps the largest and most important tech company in our economy, has now given its stamp of approval on real money gambling apps. The announcement from Google will give players in fifteen countries access to sports betting and online casino apps through the Google Play Store.

This is a very interesting change of fortune as Google’s app store only had these apps available to the United Kingdom, France, and Ireland.

Google Gambling Application

For US states that allow mobile wagering, the apps will offer live casino and sports betting. There are a few states like Nevada that will be Poker-only. Nevada does not currently regulate online casino play.

In order to gain access to the Google Play Store, a developer must submit an application. The below countries are now eligible to apply and subsequently offer gambling apps on Google Play.

  • Australia
  • Belgium
  • Brazil
  • Canada
  • Colombia
  • Denmark
  • Finland
  • Germany
  • Japan
  • Mexico
  • New Zealand
  • Norway
  • Romania
  • Spain
  • Sweden
  • United States
Google Gambling Application

Google Store Could Add Significant Users To Platform

The Google Play Store announcement is not just big because of its Google, it is big because of its user base. According to Statista’s official Google statistics, Google Play got 41.9 billion installs in the first half of 2019.

When considering the fact that there are currently 3.3 billion smartphone users around the world, this is a serious chunk of downloads. There are clearly millions of users daily from Google, so the apps should surely see an increase in users no matter what.

Daily Fantasy Sports Could See A Bump As Well

Sports betting and online casinos are not the only product that could see increased use as a result of Google’s approval. Daily Fantasy Sports have been available in some capacity but this appears to be expanding.

According to Google Support’s updated terms and conditions, these changes will be effective on March 1st, 2021. The new rules are described below by Google.

“We only allow valid licensed or authorized gambling apps that have the following types of online gambling products.” The four products Google mentions are online casinos, lotteries, sports betting, and daily fantasy sports.

Google gambling application free

Google Gambling Application Online

In the US in particular, Google’s reversal of its longtime gambling prohibition represents a huge opportunity for operators including FanDuel and William Hill. Once major sportsbooks and casinos are approved to be listed in the Google Play store, operators could see a huge influx of Android users. Previously, Android bettors had to download apps directly from sports betting and online casino websites, making the process more difficult than it has been for iOS users.

There are some states with plenty of population to boast. There could be plenty of untapped opportunities across the globe and help fans play with their favorite product. Especially in areas where it was not available in the past.

Google Play has announced that it will expand real-money gambling apps to 15 countries, including the United States. Up until now, it only offered Android gambling apps in Brazil, France, Ireland, and the United Kingdom. According to 9to5oogle: 'Beginning on March 1, 2021, the new countries that can download real-money gambling apps through Google Play include: Australia, Belgium, Canada, Colombia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain, Sweden, and the US. '

Google Play Gambling Apps Will Differ Based on the Country

Google Gambling Application Free

Nations will have their own set of rules when it comes to the real-money gambling apps at Google Play. Some countries will have access to online casino games, daily fantasy sports, lotteries, sports betting, and poker. Others can only access apps that cater to specific types of gambling. UK Android users, for example, can enjoy any type of regulated gambling app. In contrast, the US must follow a myriad of rules that differ by the state (covered next). That said, app developers will have their hands full going through the various rules for each state, country, and region.

Which US States Can Enjoy Google's Gambling Apps?

Only Delaware, New Jersey, and Pennsylvania will be able to download online casino apps at Google Play. Michigan could be added to the list, though, as their casino gaming market matures. Colorado, Illinois, Indiana, Iowa, Montana (government operators only), Nevada, New Hampshire, New Jersey, Oregon (government operators only), Pennsylvania, Rhode Island, Tennessee, West Virginia, and Washington D.C. (government operators only) will have access to sports betting apps. Georgia, Illinois, Kentucky, Maine, Michigan, New Hampshire, New York, North Carolina, Pennsylvania, Rhode Island, and Virginia can get state-run lottery apps. Many states feature regulated daily fantasy sports. These same states will enjoy access to DFS apps, provided the operators follow Google Play's protocols.

Google Gambling Application Software

Gambling App Developers Must Complete an Application Process

Not just anybody from the US or the other previously mentioned countries will be able to offer a gambling app. Instead, developers will need to go through an application process. The application's main purpose is to determine that the given developer actually holds a license in relevant jurisdictions. If they want to provide a gambling app to Denmark, for example, then they'll need a license from the Danish Gambling Authority. In the past, developers often 'sideloaded' their apps to get around Google Play's restrictive rules. That said, Google Play may be relaxing their country restrictions in an effort to discourage sideloading.

What Will These Changes Mean for the Online Gambling Market?

The Apple App Store has been much more accommodating to real-money gambling apps in many countries. Therefore, they've become a leader in this sector. However, more Android users worldwide can join in the gaming action too. The result will likely be a steady increase in the mobile gambling market. Previously, Android users had to visit gambling websites directly to download apps. Now, they'll be able to get the apps directly from Google Play.